1. Hasbro makes monster deal with Sesame Street

    EAST LONGMEADOW - Elmo, meet G.I. Joe. Hasbro Inc., which has a sprawling board game and puzzle factory here, announced a monster deal on Monday with the producers of "Sesame Street" to develop, manufacture and sell toys and games using Elmo and all his counting and alphabet-loving pals.
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    1. We plan to develop a broad range of Sesame Street toys under our Playskool brand as well as co-branded games, featuring Elmo, Big Bird, Abby Cadabby and Cookie Monster, among others, that will be designed to simultaneously entertain and educate young children.
    2. Hasbro is a wonderful company with a great history of developing good products.
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