1. Hasbro executive George E. Burtch says games are a great place for marketers to play | masslive

    Hasbro executive George E. Burtch says games are a great place for marketers to play | masslive

    After all, Milton Bradley only started selling “Twister”##TB after Johnny Carson played the “left-foot-on-blue” game with “Green Acres” star Eva Gabor on the “Tonight Show” in the 1960s, says George E. Burtch, vice president of marketing for Milton Bradley’s successor, Hasbro Inc.

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  2. Quotes

    1. As marketing people, games are a great format for us to reach out to people.
    2. At the end of the day, you cannot legally protect game play.
    3. That was my favorite 10 months with the company.
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