1. Innovation: How it really happens

    Innovation: How it really happens
    The chief point Gladwell is making is that it frequently is not the people who come up with a concept who successfully exploit it. It is often the second mover in the market, or even the third or fourth, who reaps the rewards and takes the glory. The mouse is not the only example Gladwell points to where Apple took an idea developed elsewhere and adapted is so well that people now forget that Apple was not the inventor of the concept. As he points out, Apple was not the first to offer an mp3 player or a smartphone, yet ...
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