1. How Darby O'Brien convinced Stephen Buoniconti to appear in a TV commercial for The Republican

    How Darby O'Brien convinced Stephen Buoniconti to appear in a TV commercial for The Republican
    The Republican still sets the agenda in Western Massachusetts in a powerful way, whether it’s bringing shoppers into the stores of our advertisers or giving readers the information they need to cast informed votes during elections,” Arwady said.
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    1. No one was in a better position than Steve Buoniconti to realize the strength of our readership.
    2. We said he'd have the first 24 seconds, as long as he delivered the tag line at the end.
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