Editorial: A needed push on area tourism - Amherst Bulletin - Western Massachusetts Economic Development Council

Editorial: A needed push on area tourism

Amherst Bulletin (Apr 7 2011) Tourism
1. "Rural Life, Urban Appeal" is the slogan the tourism council is working with now. Braiding the appeal of pastoral places with the buzz of Valley culture is a clever approach. It offers a good reason to consider Valley destinations without fixing too specifically on any of the possibilities such a slogan suggests -- mowings and museums, backwoods trails and bookstore cafes, quiet lanes and the Pearl Street nightclub. (Read Full Article)
  
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