1. The City of Homes Takes Steps to Build Its Brand

    The City of Homes Takes Steps to Build Its Brand
    Springfield is poised to embark on what it is, by most all accounts, its first comprehensive marketing program. Using the brand, or slogan, ‘Make It Happen,’ the city is calling attention to its legacy as a ‘city of firsts,’ while sending the message that history can repeat itself here.
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    1. Industry Clusters:

      Aerospace/Defense, Business Development, Creative Economy, Education, Energy, Entrepreneurship, Financial Services, Green Region, Health Care, Information Technology, Life Sciences, Logistics, Manufacturing, Medical Devices, Paper Manufacturing, Plastics, Retail, Tourism, Transportation, Workforce
  2. Quotes

    1. This city is just like any company looking to boost sales — we have to sell ourselves and get our message out.
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