1. Doing great by doing good: MicroTek's mission succeeds on all fronts

    Doing great by doing good: MicroTek's mission succeeds on all fronts
    MicroTek faces the same challenges as any other firm including global competition, downward pressure on pricing, the need to create strategic alliances and growing the business. The company is a non-profit so it doesn’t have to deliver a high return on investment. But it does have to survive if the company is to continue its mission.
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