1. ‘It’s the survival of the fittest:‘ Massachusetts breweries innovate to stay afloat by adding outdoor space, expanding reach

    ‘It’s the survival of the fittest:‘ Massachusetts breweries innovate to stay afloat by adding outdoor space, expanding reach

    Two weeks ago, a plumbing issue caused the taproom at Redemption Rock Brewing Co. to close early on a Saturday. Five months ago, that may have registered as a disaster. Amid the coronavirus pandemic, it amounted to a shoulder shrug.

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  2. Quotes

    1. If we can get through this, there's nothing that should prevent us from continuing and operating in a healthy environment on the other side of the channel.
    2. Our motto right now is, outside of safety first, I don't mean to get too Darwinian, it's the survival of the fittest.
    3. It's not terrible as far as being able to hang in there and do enough revenue.
    4. One of the principles of White Lion is the sense of community engagement, the sense of community and fostering and building relationships.
    5. The door-to-door element was never part of our business model.
    6. We re-invested into a new menu and then COVID hit. It was kind of a punch in the gut.
    7. We serve a very diverse audience here and not everyone likes beer.
    8. The customer base for all of us has been incredibly supportive.
    9. I keep an eye every day of what those numbers look like and where Massachusetts is.
    10. If we are moving forward and then be in the position that there was a spike and we had to take a step or two back?
    11. The federal, state and local government at the onset was able to come up with remedies, but what are those remedies three, six, nine, 12 months from now?
    12. We're a business, forget brewery or anything else, that is emotionally connected to our community.
    13. You're worried about all that stuff and then you just see the people show up and I can't tell you the level of gratification.
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