1. Survey: Western Massachusetts tourism up thanks marketing, Dr. Seuss museum, MGM

    Survey: Western Massachusetts tourism up thanks marketing, Dr. Seuss museum, MGM

    Visitors to Springfield and the rest of Hampden, Hampshire and Franklin counties are more likely to be millennials, wealthier and spending more than they did three years ago, before MGM Springfield and the Amazing World of Dr. Seuss Museum opened.The latest Western Mass Visitor Profile survey results, released Wednesday by the Greater Springfield Convention and Visitors Bureau, showed the share of visitors to the region ages 18-24 climbed from 10% in 2013 to 19% in 2019. Visitors ages 25-34 years old increased from 25% in 2013 to 28% in 2019.

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