1. Eastern States Exposition Touts Its Heritage and Continued Impact - BusinessWest

    Eastern States Exposition Touts Its Heritage and Continued Impact - BusinessWest

    When people think of the Eastern States Exposition, they often think immediately of the Big E, the 17-day fair that dominates the tourism landscape at the start of each fall. But Eastern States is much more than that, as reflected by its diverse array of events, both large and small, and the resulting economic impact on the region — not to mention its important mission of keeping its agricultural heritage alive for future generations.

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    1. The dynamics have changed substantially over the past 50 years.
    2. We call ourselves the flexible facility in the heart of New England, and we truly are.
    3. Exhibitors love it, and the area restaurants and hotels do great.
    4. We do 13 horse shows outside the three we do for the fair.
    5. The fair is just a fundraiser. It's like your church bazaar, except we just happen to run 17 days and are one of the biggest in the world.
    6. We've hosted large RV rallies here.
    7. Because of the advertising campaign MGM launched, it put Springfield on the map in a bigger way, and I think our fair benefited from that.
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