1. Baystate Health Names Judith Ward VP of Marketing and Communications

     Judith Ward, an accomplished healthcare marketing professional, has been named vice president of Marketing & Communications for Baystate Health. In her new role, Ward will oversee marketing, digital/web, communications, public affairs, social media, creative services, loyalty programs, and special events at the Springfield-based health system, which includes hospitals in Springfield, Greenfield, Palmer, and Westfield, along with more than 100 medical practices at some 80 locations throughout Western Mass. Among the strategic marketing executive’s past accomplishments include conceiving and executing strategies that define, differentiate, and drive increased brand recognition, preference, customer loyalty, and market share.

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    1. Judith is a seasoned professional whose expertise in traditional media and public relations, as well as digital, social, web, and mobile marketing, makes her a perfect fit for this important leadership role for our health system.
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