1. Job centers, workforce boards get new names in statewide rebranding

    Job centers, workforce boards get new names in statewide rebranding

    Massachusetts job centers and the regional employment boards that help develop pools of potential employees are all getting new names -- each prefaced with the word "MassHire" -- as part of a statewide rebranding. The idea, said Kevin Lynn, executive director of FutureWorks in Springfield, is to make all the agencies more recognizable. In September, FutureWorks will shed its name and become the MassHire Springfield Career Center.

    Read Full Article

    Login to comment.

  1. Categories

    1. Industry Clusters:

      Aerospace/Defense, Business Development, Creative Economy, Education, Energy, Entrepreneurship, Financial Services, Green Region, Health Care, Information Technology, Life Sciences, Logistics, Manufacturing, Medical Devices, Paper Manufacturing, Plastics, Retail, Tourism, Transportation, Workforce
  2. Quotes

    1. At the same time, you have to realize you are part of a system. And a system needs to do a better job of branding itself.
    2. It's hard for outsiders to figure out.
  3. Topics Mentioned

  4. Authors