1. Garvey Associates Helps Clients Navigate a Rapidly Changing Landscape - BusinessWest

    Garvey Associates Helps Clients Navigate a Rapidly Changing Landscape - BusinessWest

    John Garvey isn’t shy about noting that he never worked for a large ad agency, or a ‘traditional’ ad agency, as he calls them. In fact, he’s rather proud of that background — as are the rest of the members of the team at the agency he formed more than 30 years ago known as Garvey Communication Associates Inc., who didn’t work for a traditional agency either.


    Read Full Article

    Login to comment.

  1. Categories

    1. Industry Clusters:

      Aerospace/Defense, Business Development, Creative Economy, Education, Energy, Entrepreneurship, Financial Services, Green Region, Health Care, Information Technology, Life Sciences, Logistics, Manufacturing, Medical Devices, Paper Manufacturing, Plastics, Retail, Tourism, Transportation, Workforce
  2. Quotes

    1. None of us come from an agency background.
    2. Innovation is a stick that you have to sharpen continually.
    3. There is a lot more data available today, there's easier access to it, it's instantaneous, and you can use it quickly and easily to make adjustments to a campaign.
    4. What social-media marketing and Google AdWords has done is essentially democratize the use of data for businesses across the board.
    5. That's the church we go to pray at.
    6. We sit with them and talk with them for maybe 10 minutes, and you can see the light go off.
  3. Topics Mentioned

  4. Authors