1. Businesses pledge $400K toward Springfield 'image campaign,' pending city's contribution

    Businesses pledge $400K toward Springfield 'image campaign,' pending city's contribution

    A top economic development official told city councilors this week the business community is ready to contribute $400,000 toward a $1 million "image campaign" to promote Springfield if the city contributes $100,000. In addition, Richard K. Sullivan Jr., president and CEO of the Economic Development Council of Western Massachusetts, said he expects that combined total of $500,000 in cash would be matched by in-kind contributions from media organizations including The Republican, MassLive, WWLP 22 News, Western Mass News, along with Comcast.

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    1. Industry Clusters:

      Aerospace/Defense, Business Development, Creative Economy, Education, Energy, Entrepreneurship, Financial Services, Green Region, Health Care, Information Technology, Life Sciences, Logistics, Manufacturing, Medical Devices, Paper Manufacturing, Plastics, Retail, Tourism, Transportation, Workforce
  2. Quotes

    1. I think there is a good story to tell about the city of Springfield.
    2. But to be clear, it will not be highlighting nor focusing on MGM.
    3. I can commit to you that this is not strictly a downtown initiative.
    4. All of this will go into the media image campaign.
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