Jim Ayres Directs the United Way Through a Time of Change, Challenge

Jim Ayres, who took the helm at the United Way of Pioneer Valley this past spring, arrived knowing he would be leading the organization through a time of significant change and challenge. His elaborate to-do list includes efforts to increase efficiency, do a better job of telling the United Way’s story to the younger people who probably don’t know it, and continuing the work of building coalitions to take on the many issues confronting the region’s communities and families. There’s an old map hanging on the wall just inside the door to Jim Ayres’ office within ...
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