Green/Wich in East Longmeadow offers quick-service salads and sandwiches to suburban customers | masslive.com
After owning Burger King and KFC franchises across the Commonwealth for more than 30 years, the Cromwell family in 2015 noticed a gap in the suburban market. 'There was nowhere to go -without going to a sit-down restaurant- to get a (meal) salad,' said Eric Cromwell. In December, Eric, along with his parents Harry and Marie Cromwell, opened Green/Wich, a deli-style salad and sandwich shop in the center of East Longmeadow. The focus on fresh ingredients with fast food-style service is akin to similar eateries in urban areas.