1. Return of Play-Doh part of long growth pattern for Hasbro, Cartamundi in East Longmeadow

    Return of Play-Doh part of long growth pattern for Hasbro, Cartamundi in East Longmeadow

    The 20 additional workers Cartamundi plans to hire at its East Longmeadow factory to make Play-Doh will push employment at the 1.2 million square-foot factory to 480. That number, which includes temporary help needed to meet the huge holiday season demand in the toy industry, represents 13.5 percent employment growth since Belgium-based Cartamundi bought the factory from Hasbro in 2015 for $19.4 million. The Cartamundi hiring website lists a number of open positions in East Longmeadow now.

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    1. We are extremely proud that Cartamundi's operations in the USA will now be manufacturing three of Hasbro's Franchise Brands: Monopoly, Magic: The Gathering and Play-Doh.
    2. I am thrilled that Hasbro is bringing Play-Doh manufacturing to its facility in East Longmeadow. With a toddler at home who loves Play-Doh, I know first-hand what a beloved and iconic brand Play-Doh is.
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