1. West Mass is new brand identity for Pioneer Valley tourism, business

    West Mass is new brand identity for Pioneer Valley tourism, business

    The Greater Springfield Convention & Visitors Bureau and the Economic Development Council of Western Massachusetts unveiled their new branding identity -- West Mass -- Tuesday night at an event at Open Square in Holyoke. The EDC and the Greater Springfield Convention & Visitors Bureau spent $80,000 on the effort, money collected from member businesses. The visitors bureau receives state grant money as well. "We have jobs that go unfilled. We have a lower cost of living than some of our competitors. We who live here know that this region has a lot going for it," said Richard K. Sullivan, president and CEO of ...

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