1. Rebranding the Pioneer Valley; Online survey asks you to help forge new image

    Rebranding the Pioneer Valley; Online survey asks you to help forge new image

    The Greater Springfield Convention & Visitors Bureau and the Western Massachusetts Economic Development Council are rethinking the image of the Pioneer Valley -- and they want the public's help. Since March, the EDC and the Visitors Bureau have been planning a rebranding initiative targeted at drawing tourists, companies and workers to Hampshire, Hampden and Franklin Counties. They have hired a consultant, Cubic Creative, held seven focus groups and reviewed a decade of research about the region's image and economy, Visitors Bureau President Mary Kay said.

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    1. We're tasked with trying to get people to come here and visit.
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