1. Western Massachusetts Economic Development Council introduces Cubic branding firm | masslive.com

    Western Massachusetts Economic Development Council introduces Cubic branding firm | masslive.com

    Rick Sullivan, president and CEO of the EDC, said Wednesday that Kulkin's firm will partner with a local advertising agency that has not yet been selected. The EDC and the Greater Springfield Convention & Visitors Bureau are spending $80,000 on the effort, money collected from member businesses. The visitors bureau receives state grant money as well, Sullivan said.  The goal is to create one brand that can be used to promote the region as a tourism destination, as a place to move and establish a career and as a place to locate and expand a business.  As an example ...

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