Downtown Holiday Market to open in vacant Springfield storefronts Nov. 23 | masslive.com

Leaders in the Springfield business community are hoping to lure holiday shoppers from the malls or online retailers and into city storefronts with the first annual Downtown Holiday Market. From Nov. 23 through Christmas Eve, local vendors will set up gift shops in now-vacant storefronts throughout Tower Square and between 1331-1391 Main St. At an announcement event Thursday, Business Improvement District Director Chris Russell told a small crowd on the corner of Main Street and Harrison Avenue that organizers are hoping the seasonal attraction will help re-create the pre-shopping mall days when Springfield was a 'Mecca' for holiday shopping.
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