1. Friendly's added to Masssachusetts Building at The Big E

    Friendly's added to Masssachusetts Building at The Big E

    Friendly's ice cream cones, hot fudge sundaes and Fribbles will be a part of The Big E experience this year. For the first time in the Wilbraham-based company's 80-year history, it will be an exhibitor in the Massachusetts Building. It has added a new display and sales area within the building on the Avenue of States. Friendly's cool treats will be available along side Carol's Original Kettle Corn and Koffee Kup Bakery's Whoopie pies and cupcakes.

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