1. Breaking the Mold

    BusinessWest (Mar 11 2010)

    1. Breaking the Mold Mel O’Leary called it “the turning point.” He was referring to work with Reebok in the early ’90s to develop something called the “dynamic mid-sole crossover,” or DMX cushion for short. This was the athletic shoe maker’s answer to Nike’s famous ‘pump,’ and for Ludlow-based Meredith-Springfield, it was much more than a $1 million, 18-month development project. (Read Full Article)

      Bookmark or Share this article

    Login to comment.


    Related Articles