Yankee Candle rekindles its Man Candles line by adding bacon and popcorn fragrances - Boston Business Journal
It also turned out to be a brilliant strategy for boosting revenue. Sure, Yankee Candle received plenty of ribbing for fragrances like “First Down,” “2x4” and “Riding Mower.” (Jimmy Fallon even asked, on his late night show, when we could expect to see a “10 PM Nacho Breeze” flavor.) But the line of four Man Candles was responsible for 10 percent of all sales volume in Yankee Candle’s stores for the stretch from Mother’s Day to Father’s Day last year, according to spokeswoman Karen Woods, much more than the Deerfield-based company’s executives had imagined. “Man Town ...
Login to comment.