1. Staying the Course

    Staying the Course
    Area marketing gurus say it’s fine to be a little more conservative and even smarter with one’s spending when the economy is experiencing a rough patch, but that this is no time to stop sending out the message on your company. They recommend an effective blend of traditional advertising vehicles and new social-media methods to get the word out.
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    1. Companies still have to spend money to get their message out.
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